Using WhatsApp Auto Replies To Re Engage Churned Customers

December 26, 2024

Learn how to create follow-up messages that effectively re-engage churned users and drive customer retention with automated WhatsApp replies.

Automatic replies are a useful tool that allows you to respond automatically to customers contacting your WhatsApp number in three scenarios. Today we will learn how to create automatic messages with Wassenger to reply to your customers when they try to call you.

ℹ️ In order to use Wassenger automatic replies, please check if you already have set automatic replies in your WhatsApp Business app and disable them.

But before we continue, there is a question you may ask…

What is Wassenger?

Wassenger is a powerful platform that enhances WhatsApp communication for businesses, teams, and developers. It offers tools to streamline, automate, and personalize customer interactions, making WhatsApp a more effective channel for engagement.

Key Features of Wassenger

  • Seamless WhatsApp API Integration Automate tasks like sending messages, integrating with CRMs, and deploying custom chatbots. Perfect for developers looking to build on WhatsApp’s ecosystem.
  • Multi-Agent Live Chat Equip your team with tools to handle WhatsApp communications simultaneously, improving productivity and response times.
  • Automation and AI-Powered Tools Utilize automated workflows, such as welcome messages and follow-ups, while leveraging AI like ChatGPT for smarter customer engagement.
  • Campaign Management Send targeted message campaigns, personalize communications, and track engagement metrics — all from a single platform.

Wassenger is suitable for businesses of all sizes, from startups to large enterprises. Its quick setup and flexible plans make it an excellent choice for teams aiming to elevate their WhatsApp communication strategy.

After this introduction, let’s dive in!

🤩 🤖 Wassenger is a complete WhatsApp API cloud solution. Sign up for free and get started in minutes!

Where to find the automatic replies tool in Wassenger?

  1. From your dashboard, click on the settings icon of the number where you want to use the automatic replies.
  2. By clicking on each section title, you can open or close the section itself.
  3. On the right side of the automatic replies title bars, you can find a switch icon that allows you to quickly activate and deactivate each type of automatic reply. The switch is also useful for rapidly seeing what automatic replies are currently active at a glance.

🤩 🤖 Wassenger is a complete WhatsApp API cloud solution. Sign up for free and get started in minutes!

How to configure a follow-up message

  1. Click on the ‘Follow-up message’ title bar to display the section and compose your message as described above in the ‘How to configure automatic follow-up message’ paragraph.
  2. Optionally, select the recipients category that can receive the automatic message:
  3. Optionally exclude sending automatic messages to chats based on their internal state:
  • Exclude pending chats: exclude all pending chats that were not replied to by anyone in your team.
  • Exclude resolved chats: exclude all chats that were resolved.
  • Exclude assigned chats: exclude all chats that were assigned to a team member.
  1. Optionally, choose one or more labels that will define the list of recipients. The contacts that have these labels applied will receive the follow-up message. Note: if one contact has more than one label, they will receive only 1 message.
  2. Determine how much time after the last exchanged message you want the automatic follow-up message to be sent.
  3. Exclude specific contacts from the list of recipients that you have defined earlier by typing the complete phone number including the country code: +393517224449.
  4. If you want to see how your message looks like for your customers, you can click on “Send test message” and you will receive it to your phone number. Note: no matter what you have defined as the recipients list of the message, you will be the only one to receive the test message.
  5. Optionally, define the labels to add to chats that were automatically replied to. This may help you better categorize and identify chats that were followed up.
  6. Click on “Enable follow-up message” to activate this specific automatic reply.

🤩 🤖 Wassenger is a complete WhatsApp API cloud solution. Sign up for free and get started in minutes!

FAQ

How can I see whether a message in a chat has been written by a person in my team or it’s an automatic reply?

Within the chat, an automatic reply message is marked with a special icon representing a robot

If a new chat comes in and it’s replied automatically, will it be marked as read and answered?

No, the new chat that comes in and gets an automatic reply will be marked as not read and it will show that it contains new messages that need your team’s attention.

Are automatic replies a chatbot?

Not exactly, although they serve the similar purpose of automating the messages that a business sends to a customer in a web chat session, an automatic reply is limited to just one message in one of the specific situations described above, that is: to welcome customers, to inform that the customer’s message has reached the business outside of their support hours, and to follow up with a previous conversation.

Automatic replies do not need a complicated dialogue flow and the customer understands that they are receiving an automatic message (that is not a customized one) for a specific and limited reason.

How does it differ from the WhatsApp Business built-in tool?

Firstly, WhatsApp Business has only two kinds of automatic replies: greetings and away messages. Our automatic replies tool offers follow-up messages as well, which are a potent asset for engaging with customers even after a conversation.

Secondly, our tool offers an uncomplicated yet precise interface to define with a much higher level of detail the recipient list and the timing of your automatic messages.

Additionally, unlike WhatsApp Business, with Wassenger you can also conveniently include images in your automatic replies.

🤩 🤖 Wassenger is a complete WhatsApp API cloud solution. Sign up for free and get started in minutes!

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