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WABA Pricing Calculator

Calculate your WhatsApp Business API costs.

WhatsApp charges per conversation by country and message category. Use the calculator to project your monthly bill before you commit โ€” and pick the right plan.

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Live calculator

Crunch your numbers.

Pick your country, pick your currency, plug in expected volumes. The calculator shows the Meta fee per conversation type plus our platform cost.

Calculator

Estimate your monthly bill.

To start a conversation with customers you need a pre-approved template message.

Meta charges per message for business-initiated conversations. Your costs depend on the number and type of templates you send and your customer's country.

Use Wassenger's calculator to estimate your outbound messaging costs.

Prices subject to change by Meta.
For the latest official rates, check the official page.

Utility templates are free if sent within 24 hours in response to an incoming customer message.

Countries not listed are categorized as "Other" and are subject to default rates.
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Estimated monthly cost
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Categories

Meta charges three categories of conversation.

Different message types have different prices. Knowing the breakdown helps you keep the bill predictable.

Marketing

Promotional content: offers, discounts, product launches, event invitations. Highest-priced category โ€” Meta wants to discourage spam.

Utility

Transactional: order confirmations, shipping updates, appointment reminders. Expected by the customer โ€” moderately priced.

Authentication

OTPs, login codes, verification. Lowest-priced category โ€” Meta encourages security use cases.

Optimise your spend

Pick the plan that matches your volume.

Wassenger plans include a monthly conversation allowance. Use the calculator to see where you land and pick the plan that gives you the best price per message.

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  • Volume tiers with included conversations per month
  • Transparent overage โ€” same WhatsApp rate Meta charges
  • Free first 1,000 conversations per month (Meta's marketplace credit)
FAQ

Frequently Asked Questions

We answer your questions about WhatsApp Business API pricing.

How do I use the WhatsApp pricing calculator?
Select the region where most of your customers are located. Estimate the number of template messages you plan to send each month per category. The calculator returns the projected monthly cost.
Why do I need a WhatsApp pricing calculator?
The calculator helps you plan your messaging budget. WhatsApp Business API costs vary by recipient country and message type, so it's important to estimate before launching campaigns.
What are Utility templates?
Utility templates are transactional messages such as order confirmations, shipping updates, appointment reminders and account statements. They are messages the customer expects based on a prior action with you.
What are Marketing templates?
Marketing templates are promotional messages such as offers, discounts, product launches, event invitations and anything aimed at generating sales or engagement.
What are Authentication templates?
Authentication templates carry OTPs, login codes and verification messages. Meta charges the lowest rate for this category to encourage security-related use cases.
How do I select the correct template category?
Use Marketing for promotional content, Utility for transactional updates and Authentication for security/verification. Meta classifies templates at approval time โ€” picking the right category matters for cost and approval rates.
Are there free conversations?
Meta gives every WhatsApp Business Account 1,000 free service conversations per month and 1,000 free marketing conversations to recipients in specific countries on a rolling basis. Beyond that, every conversation is billed by category and country.

Know your costs. Then ship.

Predictable bill, no surprises, built on the official Meta pricing tiers.

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Need volume pricing?

Enterprise plans with custom volume tiers, dedicated support and on-premises options available.

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