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Know your WhatsApp messaging costs.

Estimate Metaโ€™s charges for delivered template messages. Your Wassenger subscription is separate.

Calculate my costs

Start with your customersโ€™ country.

Enter paid messages delivered per month. Utility messages sent in reply during the 24-hour service window are free: leave those out.

Preview with example rates. These amounts are not current Meta rates.

Rates effective from {{ effectiveDate }}

Base-rate estimate only. Excludes volume discounts, international authentication rates, taxes and your Wassenger plan.

See Metaโ€™s pricing

No verified rate is available for this country and currency.

{{ formatRate('marketing') }}

Offers, launches and promotions. ยท Per message

Enter a whole number of zero or more.

Category estimate: {{ formatLine('marketing') }}
{{ formatRate('utility') }}

Order updates and appointment reminders. ยท Per message

Enter a whole number of zero or more.

Category estimate: {{ formatLine('utility') }}
{{ formatRate('authentication') }}

Login and verification codes. ยท Per message

Enter a whole number of zero or more.

Category estimate: {{ formatLine('authentication') }}
Estimated Meta fees
{{ formatTotal(totalCost) }}

Three types of paid templates.

Marketing

Offers, launches and promotions.

Utility

Order updates and appointment reminders.

Authentication

Login and verification codes.

Add the tools your team needs.

Choose your Wassenger plan for the team inbox, AI and campaigns. Meta messaging fees are separate.

Compare plans

Before you budget.

Is customer support free?

Meta does not charge for service messages. Utility templates sent in reply within the 24-hour customer service window are also free.

Is this my final bill?

No. This is a base-rate estimate for paid template messages. Your final fees depend on delivery, applicable pricing tiers and any special rates. Your Wassenger subscription is separate.

Which country should I select?

Select the recipientโ€™s country, not your businessโ€™s country. Meta prices templates by the recipientโ€™s market and message category.