Your WhatsApp contacts, finally organized.
A complete CRM built into WhatsApp. Every chat becomes a contact, every detail stays in one place, and the whole conversation history is one click away — no separate tool, no manual data entry.
- Contacts sync automatically from every chat
- Custom fields, labels and internal team notes
- Full message history on a single screen
Contacts sync themselves.
The moment someone messages your WhatsApp, they become a contact. Name, number and profile photo are pulled in automatically. No spreadsheets to import, no forms to fill — your customer database builds itself as you talk.
Every chat is a contact
Inbound and outbound conversations create and update contact records in real time.
Bulk import when you need it
Already have a list? Import contacts in bulk and Wassenger merges them with existing chats.
One record per person
Numbers are de-duplicated automatically, so a customer never shows up twice.
Custom fields, labels and notes.
A name and a number is a start. Add the context that actually closes deals — then slice your contacts into the segments that matter.
Custom contact fields
Create, edit and extend any contact detail. Add the fields your business runs on — company, plan, deal value, renewal date — and they stay attached to every conversation.
Metadata & labels
Tag contacts with colour-coded labels and metadata. Group customers by status, source, region or stage so you can target the right people every time.
Internal team notes
Leave private notes only your team can see. Flag a decision maker, log a promise, warn a colleague — context travels with the contact, not in someone's head.
- Sent renewal quoteToday · 09:14
- Label added · Renewal Q3Yesterday
- Note · Prefers a call first3 days ago
- First conversationJan 2024
The whole history, one screen.
Open any contact and see everything: every message exchanged, every label change, every note, every campaign they received. No more scrolling endless chats or asking a colleague what was promised.
Complete interaction log
Messages, media, labels and notes laid out as one chronological timeline.
Nothing gets lost in handovers
Anyone picking up the conversation sees the full story instantly — no context lost.
Search across everything
Find a contact by name, number, label or custom field in seconds.
From contact list to campaign.
Your CRM is not a filing cabinet. Turn any segment into an audience and send a broadcast in a few clicks — the labels and fields you set up become the targeting for every campaign.
Segment, then broadcast
Filter contacts by label, field or activity and push that exact group into a campaign.
Personalised at scale
Custom fields fill in names and details automatically, so every message feels one-to-one.
Frequently asked questions
Everything you need to know about the WhatsApp CRM.
Do I need to import my contacts manually?
Can I add my own fields to a contact?
What is the difference between labels and internal notes?
Can I use CRM segments to send WhatsApp campaigns?
Put your WhatsApp contacts in order.
Start free and watch your CRM build itself from day one. Every chat, every detail, every customer — finally in one place.
One platform, not five tools
Your CRM lives next to the shared inbox, campaigns, automations and the WhatsApp API — nothing to sync, nothing to switch between.