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Sales funnelsBeta

Every deal you are chasing is already in WhatsApp

It is just spread across four hundred conversations. The board puts the same leads in columns, adds them up, and tells you which ones have gone quiet.

7 days free · No credit card · Works on the number you already message from

Sales funnel
The sales funnel board in the Wassenger console: five stage columns, each with a deal count and a running total, and six deal cards spread across them

The New business funnel: five stages, six deals, EUR 11,760 on the board. Lost is empty and says so.

The board

One column per stage. One card per deal.

Instead of scrolling the inbox trying to remember who is still worth a follow-up, you read the board.

Stages you name yourself

Up to twenty columns, each one open, won or lost. Call them what your team already calls them on a Monday.

Totals that add themselves up

Every column carries its own count and value, and the bar carries the whole board. Nobody maintains a spreadsheet for it.

The same customer, not a copy

A card points at the contact and the thread you already have. There is nothing to import on the way in and nothing to export on the way out.

Deals that go quiet

Nobody dropped it. Everyone stopped seeing it.

Leads are rarely lost on purpose. They scroll off the screen, and a week later nobody can say whose turn it was.

  • Drag a card and the deal moves stage. That is the whole interaction.
  • A stage can carry a days limit, and the board flags anything that outstays it.
  • Stalled is a filter, so the deals nobody has touched are one click away.
Your leads, stage by stage
The board showing its first-run note: every card is a lead, drag it to the next stage as the deal moves

A days limit per stage

Set one on the stages where silence means trouble, and the board flags a deal that has sat there too long.

Owned by a person

Every deal carries the agent holding it, so "who is on this" is answered on the card rather than in a group chat.

Won and lost stay put

Closed deals leave the working columns and stay in the history, so the board is this quarter and not since 2023.

Stages

Name the stages after the way you actually sell

A funnel carries a name, a currency, a colour and a description. What goes in the columns underneath is yours to write.

Edit pipeline
The pipeline editor: name, currency, colour and description at the top, then five stage rows each with its kind and an optional days limit

Editing the New business pipeline. Five stages, three of them open, and a three day limit on Contacted so a deal that sits there gets flagged.

The deal record

Everything you owe this deal, in one place

Open a card and you get the working file: what was promised, what is due, and how it got here.

  • Comments and tasks live on the deal and never reach the customer.
  • Tasks carry a due date, so what you promised has a deadline attached.
  • The activity trail opens with who created the deal and records every move since.
  • Amount, currency, stage and owner sit in one panel on the right.
Deal
A deal record: comments and tasks on the left with the activity trail below them, and the identity, status and suggestion panels on the right
A second opinion

It reads the conversation. You decide.

The assistant follows the thread and proposes the stage it thinks the deal has reached. It proposes. It does not act.

It suggests. You decide.

A suggestion lands on the deal with its reason and the customer sentence it read. Nothing moves until a person presses the button.

Never won, never lost

The assistant is not allowed to propose closing a deal either way. Those two are yours.

It reads the conversation, not your notes

Chat messages only. Internal comments stay internal, and dismissing a suggestion clears it.

Suggestion
An AI suggestion on a deal record, proposing a new stage with the reason it read and buttons to move the deal or dismiss it
Inside the inbox

The funnel is already in the chat panel

Agents do not have to learn a second screen. The deal is beside the conversation it came from.

  • Adding the contact to a funnel opens a deal without leaving the conversation.
  • A contact can sit in several funnels at once, each one holding its own stage.
  • The stage moves from the same panel you are already reading.
  • A deal can start from a bare phone number and pick the conversation up later.
Chat panel
The contact panel beside a conversation, showing the two funnels the contact is in with their amounts and stages, and the button to add it to another
Sales funnels
The funnels list: each funnel with its colour, description, number of deals and total value

More than one funnel when you sell more than one thing. New business and renewals rarely share a set of stages.

Plans

Which plans include it

The board comes with every paid plan. How many funnels you may hold, and whether the assistant weighs in, is what changes.

PlanoSales funnelsAI suggestions
Professional1Not included
Business3Incluído
Enterprise10Incluído

The suggestions ride on the same AI assistant the rest of the product uses, which is why Professional carries the board without them.

Who sees what

Nobody is shown a deal they may not touch

Visibility on the board follows the team permissions you already set, and is deliberately tighter than the inbox.

Agents see their own

A restricted agent gets only the deals assigned to them, on the board and over the API alike. Stricter than the inbox, on purpose.

Admins and supervisors see everything

They read the whole board, and anyone can act on whatever they can see. Nobody is shown a deal they may not touch.

Managing funnels is its own permission

Creating and editing funnels is a separate team permission, on by default for admins and supervisors.

Questions

Questions, answered

Is this another CRM I have to keep in sync?
No, and that is the point of it. The board is built on the conversations already sitting in your shared inbox, so the contact, the thread and the deal are one customer rather than three records. Nothing is imported when you start, nothing has to be exported later, and there is no export that is out of date by Thursday.
You say funnel, the editor says pipeline. Which is it?
The same object with two labels. Sales funnel is what the board and the chat panel call it; pipeline is the word the editor screen and the REST API use. Nothing behind them is different.
Can the same contact sit in two funnels?
Yes. What a contact cannot have is two open deals inside one funnel, so a customer being worked on a board only ever has one live card there. Deals already won or lost stay in the history and never block a new one.
How many stages can a funnel have?
Up to twenty, and each one is open, won or lost. A funnel always keeps at least one of each. Adding, renaming and removing stages happens in the editor; reordering existing ones is done over the API rather than from that screen.
Will the AI move or close deals on its own?
Never. It leaves a suggestion on the deal record, carrying its reason and the customer sentence that prompted it, and nothing happens until somebody approves it. It cannot suggest won or lost, it reads chat messages rather than your internal comments, and dismissing a suggestion clears it.
Do comments and tasks get sent to the customer?
No. Both live on the deal record and are never posted into the conversation. Stage changes do appear in the chat thread as system lines, which is a note for your team rather than a message to the customer.
Which plans include it?
The board is on Professional, Business and Enterprise, carrying one, three and ten funnels respectively. The AI suggestions are part of the AI assistant, so they need a plan that includes it: Business and Enterprise.
Can I work the board from the mobile app?
Not yet. The board and the deal record are screens in the web console; the mobile app does not carry them.
What happens to the history if I delete a funnel?
A funnel holding open deals cannot be deleted, and neither can a stage that still has open ones, so the guardrail stops you before anything is lost. When a funnel does go, its won and lost deals are kept rather than removed with it.

Stop losing leads in the scroll

The conversations are already yours. This is the board that keeps track of what they are worth.